About Us
Our Story
There Was a Gap.
We Filled It.
Every woman. Every day. Everywhere.
A Note From Our Founder
Jewelry has been my love language since I was a little girl. Every piece I ever wore wasn't just something beautiful — it was a feeling. A memory. A quiet reminder of who I was and who I was becoming.
But for years, I accepted an unspoken rule that broke my heart a little every time: take it off. Before the ocean. Before the shower. Before life, really. I kept choosing between the jewelry I loved and the moments I didn't want to miss.
One afternoon in California, standing at the water's edge with my favorite necklace in my hand, I felt something shift. I didn't want to take it off anymore. I didn't want to choose. I wanted jewelry that loved my life as much as I did.
I searched for that brand everywhere. It didn't exist. So in 2022, with so much love and intention, I created it.
Pura. Joia. Pure jewel. Pure joy. For every woman who has ever chosen between beauty and living fully — this one's for you.
Rym
Founder & Happiness Designer, Purajoia
Our Story
Our journey began with one simple belief — every woman deserves jewelry that fits her life, not the other way around. We built Purajoia to be more than a brand. A movement. One piece at a time, for women everywhere.
"Jewelry designed to never be taken off."
— Purajoia
More Than a Brand
A Global Movement
We create jewelry for every woman, everywhere in the world. Every piece is a symbol of confidence, ambition, and freedom — designed to accompany the moments that matter most.
We sell directly to you — no middlemen, no unnecessary markups. Just beautifully designed jewelry at a price that respects your reality.
What We Stand For
The Purajoia Promise
01
Wear It Everywhere
Shower in it. Swim in it. Sleep in it. Waterproof, tarnish-free, hypoallergenic. No fading. No green skin. Just jewelry that lives with you.
02
A Symbol of Strength
Every piece carries meaning. Confidence. Ambition. Freedom. Jewelry that doesn't just decorate — it reminds you of who you are.
03
Accessible Luxury
Fine jewelry quality for every woman. No middlemen, no markups. Beauty that respects your reality.
*Pura · Joia*
Pure Joy.
For Every Woman.
Every woman. Every day. Everywhere.