About Us




Welcome to Purajoia! We are a sustainable jewelry brand founded by a young Canadian couple who are passionate about bringing the best value to the local and international community. Our mission is to help you feel good about the jewelry you wear and the impact it has on the world.

Our brand is committed to transparency and sustainability. We believe that jewelry should be beautiful, but it should also be made with respect for the planet and the people who create it. That's why we carefully source our materials from responsible suppliers and use eco-friendly processes to minimize our impact on the environment.

As a young couple, we know what it's like to want high-quality, beautiful jewelry without breaking the bank. That's why we strive to provide the best value to our customers, without compromising on quality or sustainability.

Our jewelry is not only beautiful, but it's also designed to last. We use high-quality materials like 14k gold and sterling silver, so you can enjoy your pieces for years to come. We also offer a range of styles to suit any taste, from minimalist designs to bold statement pieces.

We know that buying jewelry is a personal decision, which is why we want you to feel confident and informed about your purchase. Our website provides detailed information about our materials and processes, so you can understand exactly what you're buying. And if you have any questions, our customer service team is always happy to help.

Thank you for considering Purajoia for your jewelry needs. We are proud to create beautiful pieces that you can wear with pride and confidence, knowing that they were made with care for the planet and its people.